Solutions / Server-Side Tracking

Server-Side Tracking for Shopify

More conversions captured. Less code. No servers to manage. Get reliable GA4 and ad platform tracking with verify → queue → retry delivery configured from the app, not code.

First 100 orders freeNo developer requiredConsent aligned

90s overview

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In plain English

What is server side tracking

Browser pixels can be blocked or interrupted. Server side sends events from a secure service after the purchase is verified.

Verify first

Confirm the event before sending so noise stays out.

Queue and retry

If a destination is down we deliver later automatically.

Deduplicate

Keep web and server in sync with consistent event IDs.

How it works with GTM Assistant

Shopify → Web Pixel API → GTM Assistant (verify, queue, retry) → GA4 / Meta / Ads

App first setup

Connect Google, link GTM, toggle destinations.
Server to server routing with encryption and consent alignment.
Health checks and on demand diagnostics.
Optional first party event log with export.

Why it matters

Higher event reliability for steadier ROAS.
Audit ready logs and delivery outcomes on record.
Less browser work so pages stay fast.
Send only the fields each tool needs.

DIY server side vs GTM Assistant

Skip servers and code. Focus on growth.

DIY stack

  • Provision cloud, queues, storage, logging, secrets, scaling, and monitoring.
  • Build GA4 MP, Ads, CAPI endpoints and handle schema drift.
  • Implement verify, queue, retry and dedupe policy.
  • Wire Shopify privacy and consent app gates.

With GTM Assistant

  • No servers to manage. Click to enable supported destinations.
  • Built in verify → queue → retry and dedupe.
  • Consent aligned routing with data minimization.
  • Health checks, diagnostics, and quick fixes.

Capabilities

Everything you need to run server side tracking without running servers.

Server side pixels

GA4 MP, Google Ads, Meta CAPI, Bing, Pinterest, Klaviyo and more.

Standardized schemas

Consistent params across analytics and ad tools.

Data selection

Central control of what is sent where.

Residency options

Choose India, EU, or US with configurable retention.

Diagnostics

Alert on fail, test on demand, and simple fix flows.

Custom events

Track store specific events through the app.

Plans and pricing

Start free and scale as you grow.

Basic (Free)

  • First 100 orders free with server side included.
  • GA4 tag install and seamless GTM linking.
  • Great for new stores launching ads.

Standard

  • Priority support and monthly health checks.
  • For growing stores needing reliability.

Advanced or Premium

  • Daily checks, SLAs, and dedicated support manager.
  • Built for Plus and Enterprise teams.
Compare Plans

Quick start

Typical timeline from install to live.

Install and connect

Connect Google and GTM. Enable destinations.

Run checks

Use diagnostics and parity tests.

Consent

Respect Shopify privacy and your consent app.

Go live

Monitor health and schedule weekly checks.

FAQs

Do I need a developer?

No. Setup is guided in app. Assisted setup is available on paid plans.

Will this work with our consent app?

Yes. We follow Shopify Customer Privacy APIs and respect your gates.

How do you avoid double counting?

We use consistent event IDs and a documented dedupe policy across web and server.

What if a destination is down?

We verify, queue, and retry until delivery succeeds.

Can I keep my data?

Yes. Enable first party event logging and export to S3 or BigQuery.

What happens after 100 free orders?

Stay on per order pricing or upgrade to a plan that fits your volume.

Turn on server side tracking without servers

Install free, or book a call to see how it works for your stack.