Powering Precision Behind the Scenes

Server-Side Tracking — Explainer

What improves with server-side

  • More complete conversions → better ROAS and bidding
  • Cleaner attribution — UTMs preserved, duplicates avoided
  • Compliance by design — aligned with Shopify Customer Privacy APIs

Webgarh GTM Assistant (web + server)

  • Verify → queue → retry to every destination
  • Deduplicate across web and server
  • Data Selection per destination (minimize by default)
  • Event Log for audits and reconciliation
  • Regional residency options (India/EU/US)
Server Tracking Illustration

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