Changelog

Enable server-side event tracking across all major ad and analytics platforms to improve data reliability, privacy compliance, and conversion accuracy. Centralized controls added for tracking management, diagnostics, and event data visibility through an upgraded UI.

• Ability to handle large traffics improved with the integration of S3 + CloudFront for script hosting and delivery.
• Enhanced reliability with GA4 fallback and improve data collection.

Consent and UTM Attribution Enhancements

• More control over the consent management, Ability to grant consent for regions where consent is not enforced.
• Improved control over the UTM parameters: UTM parameters will not pass only on specified events by default, however, the controls are provided to pass them with more events.

• Optimized App Performance
  Improved application load times and responsiveness for a smoother user experience.

Event tracking has been expanded for better ad optimization and insights across multiple platforms:

• Quora
• Search
• Add To Cart
• Initiate Checkout

• Pinterest
• View Category
• Updated tracking for all standard events

• Reddit
• Add To Cart
• View Content
• Search

• Outbrain
• View Content
• Add To Cart

• Twitter
• Begin Checkout
• Add To Cart
• View Content

• Snapchat
• Add To Cart
• View Content
• Search
• Begin Checkout

These updates allow for more detailed campaign tracking and performance analysis.

• Microsoft Clarity
  Microsoft Clarity is available now for integration for Shopify stores.
• Bing Analytics
  Bing Analytics are now available for integration for Shopify stores.

• GA4 Dimension for Order Types
  New dimension available in GA4 to track manual and subscriptions orders separately.

We’ve introduced a new feature in our app that enables server-side tagging specifically for Google Analytics 4 (GA4). You can now easily set up your server-side container and enable tagging through Stape.

This allows you to track events more reliably and securely using server-side tagging, offering better data accuracy and enhanced performance.

Take advantage of this feature to elevate your tracking capabilities!

We’ve revamped the application’s design to provide an improved look and feel, along with better usability.

• Enhanced Visual Appeal
  Redesigned the application stack to create a modern and aesthetically pleasing interface.
• Consistent Layouts & Responsiveness
  Improved layout consistency and ensured responsiveness across all devices, providing a seamless experience whether on desktop, tablet, or mobile.

We’ve integrated additional services to expand your marketing and advertising capabilities:

• Snapchat
  Connect with a highly engaged audience through Snapchat, ideal for targeted advertising and interactive campaigns.
• Quora
  Leverage the power of the Quora platform to promote your business on a popular question-and-answer network with targeted promotions.
• Outbrain
  Increase content discovery and expand your audience reach through Outbrain’s native advertising solutions.
• Reddit
  Tap into niche communities and community-driven discussions with Reddit integration, unlocking new advertising opportunities.

We’ve reimagined the user interface to make navigation and interactions smoother and more intuitive.

• Improved Navigation
  Redesigned the layout to ensure users can access features and tools effortlessly.
• Modern Visual Design
  Streamlined visual elements, enhancing the platform’s look and feel with a clean, modern aesthetic that improves usability.

Choosing the right plan and upgrading is now simpler and more transparent.

• Seamless Upgrades
  Users can now upgrade their plans effortlessly with just a few clicks, ensuring a hassle-free transition to higher-tier services.
• Detailed Plan Descriptions
  Enhanced plan details provide users with clear and concise information, making it easier to identify and select the plan that best suits their needs.

We’ve enhanced tag management capabilities, making it easier for users to organize and track custom tags effectively.

• Create Custom Tags
  Users can now create unique custom tags tailored to their specific needs, ensuring more personalized and precise tracking.
• Pause or Delete Tags
  Manage your tags effortlessly with the ability to temporarily pause tags or delete them permanently. This is ideal for tags no longer in use or for testing purposes.
• Activate or Pause Tracking Status
  Gain full control over the tracking process by activating or pausing the tracking status of individual tags. This provides flexibility to adapt to changing campaign requirements.
• Duplicate Tags
  Save time and maintain consistency by duplicating existing tags with just one click. This feature is especially useful for creating tags with similar configurations.

To improve user accessibility and global usability, we’ve added multi-language support:

• "Change Language" Dropdown
  A simple and intuitive dropdown menu allows users to switch between supported languages seamlessly. This makes the platform more inclusive for a diverse user base and ensures a smoother experience for non-English speakers.

We've integrated a web pixel into the app to track a comprehensive range of Shopify events, including:

• collection_viewed
• page_viewed
• product_added_to_cart
• cart_viewed
• product_viewed
• product_removed_from_cart
• search_submitted
• checkout_started
• checkout_address_info_submitted
• checkout_contact_info_submitted
• checkout_shipping_info_submitted
• payment_info_submitted
• checkout_completed

This tracking capability helps analyze user interactions from browsing to purchase, optimize the shopping experience, and improve overall performance.

• Made the setup easy with one click even if having multiple GTM containers & GA4 Properties.