Solutions / Consent and Compliance

Consent and Compliance for Shopify

Align tracking with GDPR, CCPA, and DPDP without custom code. Respect consent, minimize data, and keep an audit trail. GTM Assistant works with Shopify privacy settings and leading consent apps.

GDPR awareCCPA awareDPDP awareConsent mode

90s overview

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In plain English

Why consent first matters

Laws require purpose limitation, data minimization, and user choice. Your tech must follow that choice.

Choice and purpose

Respect user preferences and limit processing to declared purposes.

Data minimization

Send only what each destination needs to function.

Records and audits

Keep a record of what was sent and why for reviews.

How it works with GTM Assistant

Shopify privacy settings and your consent app become the single source of truth.

Consent aware routing

Reads Shopify Customer Privacy APIs for granted or denied signals.
Blocks or adjusts destinations until consent is present.
Supports leading consent apps that integrate with Shopify privacy APIs.
Transparent behavior and logs for debugging.

Policy alignment

GDPR: consent before marketing cookies and clear opt out.
CCPA: honor Do Not Sell signals and limited data sharing.
DPDP: purpose limitation and user rights respected.
Destination specific minimization to avoid oversharing.

Works with your consent app

If it speaks Shopify privacy APIs, we will respect it.

Cookie banners

Compatible with popular CMPs that integrate via Shopify privacy APIs.

Flexible mapping

Map consent categories to destinations and data sets.

Consent mode aware

Aligns with platform consent features where available.

Examples include well known CMPs that integrate with Shopify privacy APIs. Configuration guides available on request.

DIY compliance vs GTM Assistant

Reduce custom code and operational risk.

DIY approach

  • Wire Shopify privacy APIs to every tag and pixel template.
  • Implement consent categories and destination specific behavior.
  • Maintain audit logs and data minimization per platform.
  • Re test when consent app or platform changes.

With GTM Assistant

  • Consent aware routing out of the box.
  • Central Data Selection to minimize what is sent where.
  • Optional first party logging for audits and reviews.
  • Guides and diagnostics to keep behavior correct.

FAQs

Will GTM Assistant work with our cookie banner?

Yes. If your consent app integrates with Shopify privacy APIs, GTM Assistant will respect its signals.

Can we limit fields per destination?

Yes. Use Data Selection to include only what each destination needs.

Do you honor Do Not Sell requests?

Yes. We respect relevant signals and limit data sharing accordingly.

Where is data stored?

You can choose residency such as India, EU, or US and configure retention.

Do we need developers to set this up?

No. Setup is guided in app. We also offer assisted setup on paid plans.

Is this legal advice?

No. We provide tooling to align tracking with your policy. You should consult legal counsel for your obligations.

Keep tracking aligned with user choice and the law

Install free and see how consent aware routing works with your stack.